One of the fastest rising industries in the modern world is online shopping. The purchasing of goods through the use of the internet is quickly becoming one of the staples in buying and selling. And it has the right to be as popular as it is.
Online shopping has brought numerous advantages that conventional shopping just couldn’t give. One of them is the convenience given by being to shop at home. You don’t have to go through the hassle of dressing up, getting stuck in traffic, and walking hours on end to find what you’re looking for. With online shops, you simply browse through their selections and in a few clicks you are done. Another advantage is the quick research you can do. In the internet, you can make sure that you are getting what your purchase is worth because you can instantly conduct a scan to find out if the product’s price is reasonable through reviews and price comparisons. Yet another plus of virtual purchases is it’s accessibility. The fact that you’re in the internet means that you can browse anytime. Whether it’s on a work night or very early in the morning, products are available anytime.
With all these perks, you might be rethinking how you should buy things but wait. Before you completely succumb to the temptations of online shopping, look over to the dark side. Despite the hype and the seemingly easy way of buying things online, there are numerous downsides.
One of the most obvious drawbacks of online shopping is that fact that it is online. Hackers, phishers, viruses, and identity thieves are just some threats to look out for in the internet. For example, you are browsing and shopping but then you’re laptop shuts off due to a power outage. Another example is if you don’t have internet access then you’re basically screwed. If you’re unlucky, your credit card information may be stolen. Not only that, even your identity is at stake. This is a risk taken by everybody of course. Shoppers of in the physical market are also vulnerable from real-life thieves. Of course, it’s ultimately up to you to choose which risk is worth it. You can of course, install firewalls and what not while the computer experts continue developing the strength of online security.
Admittedly, one of the best parts of online shopping is waiting for your purchase to be delivered. It’s like a present for yourself from yourself. It is exciting but at the same time, a hassle. Shipping costs sometimes can be the difference between a cheap purchase from an overpriced cost. While some online shops do carry free shipping there is a catch. Well, what do you expect. There is always a catch. Online shops that offer free shipping often comes with a minimum purchase to lure you into buying more. In the end, your effort to save up by not paying for fare or gas goes to unnecessary purchases to get free shipping.
A concept that has proven popular with consumers is dynamic pricing. This means that product prices fluctuate over the course of its availability. This creates the notion of discounts, bonuses, and premium deals. Another concept is price steering wherein online shops collect data from the consumer and rate their buying power. Search engines are then set to show you products in your price range instead of the best deal. Prices online will always fluctuate. It is up to you to dig through the rubble of advertisements and fake deals.
Impulse purchases is one of the most common problems of any shopper and it is more prevalent in online shopping. The ease of buying goods upon filling up your credit card information creates a temptation that some simply cannot resist. Ads upon ads will pop up which are tailored to suit your personality as websites take note of your navigation and browsing behavior. They will show you promos, deals, and discounts for your desired product. Of course, this attracts a multitude of buyers with the notion that they saved up a lot of money in purchasing a particular thing because the cost has been cut down when in truth the consumer was just duped into simply buying. Be careful of your impulse whether you’re shopping physically or virtually.
Despite this seemingly overwhelming disadvantages, online shopping will be here to stay whether you like it or not. It will be up to you to research, try, and decide if it’s your style to shop online.